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Tuesday, March 24, 2020

Top 3 for the day

Top 3 for the day


Email Marketing: Tips to Do it Well

Posted: 23 Mar 2020 08:12 AM PDT

Nowadays, with the Internet spreading its wings all over the globe, more and more people are switching from physical mediums of business promotion to online marketing. Email marketing is one of the best means of promoting your products and services online. It is also one of the oldest sources of business-to-business marketing used by virtually everyone.

A well planned effective email marketing campaign can help your business products and services gain maximum visibility and recognition, not only locally but all over the world. With this direct marketing procedure, you start getting a quick response once your email reaches your targeted customers.

The importance

In today’s world of cut-throat business competition, companies and enterprises are making use of only the most effective means of business promotion, and email marketing is one of these mediums. Businesses find email marketing beneficial because of its ability to be highly adaptable to today’s constantly changing business world.

email-marketing-importance

Another factor that adds to the inevitable importance of email marketing is its aspect of being highly inexpensive and affordable. It can also easily be built into existing marketing systems of any organization seeking a promotion at the international level.

Moreover, online marketing can make the business promotion more efficiently, short, and real-time in terms of delivering something to your clients and customers.

Benefits of Email Marketing

Rightly executed email marketing can compliment all other marketing initiatives and reap you many benefits, some of which are as follows:

Cost-Effectiveness

No matter how inexpensive the conventional mediums of marketing and business promotion can get, they can never be compared to the cost-effectiveness of email marketing. Marketing collateral, like press advertisements, brochures, flyers, and posters require a significant financial outlay. On the other hand, email marketing is live, constantly changing and is easy to implement, along with being inexpensive.

Global Approach

A good advantage of email marketing comes with the globalism of the Internet. No matter where you are or whom you need to reach, email marketing paves the way to a global approach of business promotion. Borders are no obstacles in email marketing.

A Personalized Medium

Email marketing is a personalized medium of advertising and business promotion. It enables you to create a special bond with the prospects.

email-marketing

Unlike other mediums of marketing and promotions, email marketing can be segmented in terms of its target audience, meaning that you can split people off into smaller, more focused lists. This too gives a more personalized approach to your marketing messages.

Gauge Results

Any marketing campaign needs to be gauged in terms of its results and feedback from the target market. With email marketing as a tool of business promotion, you can easily carry out litmus tests on your target audience regarding different campaigns.

You can accurately measure click-through rate, conversion rate, how a person arrived at your website, and more, through readily available tools on the Internet, and assess the success of different email campaigns.

Quicker Response Time

Another advantage of email marketing over the conventional means of business promotion is that it has a quicker response time. The average response time of email marketing is one to three days at max and you get the most responses on the first day itself, while a direct mail campaign would take minimum two weeks to generate any responses.

Ease of Use

Email marketing comes with an ease of use for both the sender and the receiver. Executing an email marketing campaign is simple and anyone can do it without any extensive resources.

6 Tips to do it well

For every effective marketing campaign, doing it right matters a lot. Following are certain tips which will help you execute better and more effective email marketing campaigns.

1. Pre-determine Your Campaign’s Objectives

Before executing any campaign, its objectives and targets need to be pre-determined in order to get the maximum out of it.

campaign-objectives

A general email marketing campaign can have two basic objectives i.e. to strengthen customer loyalty and ongoing relationships and to drive direct response of the customers. Whichever of these two are your campaign objectives, it is important that you plan it out and then set it for execution.

2. Avoid Spamming

No matter how easy, affordable and responsive it gets, the biggest hurdle in the way of a successful email marketing campaign is the spam filters. When more and more people started misusing email marketing, email service providers all over the world introduced spam filters, which were a great setback for this mode of business promotion.

Therefore, when the successful marketing practitioners realized that people’s dislike to spam destroyed the customer loyalty they worked so hard to address the problem with best practices that revolved around the aspect of ‘permission’.

avoid-spaming-email

Permission is best and the only authentic way to avoid spamming in the process of email marketing. This may sound a tedious process to you, however, in actual getting permission is not much difficult.

Offer something useful to your customers (a coupon or special discounts, research related to your product or perhaps an informational newsletter) in return as if the person agrees on to receive your messages and, often, to provide valuable personal information.

Never underestimate the power of "free&quot, and use the same in taking customer’s permission for email marketing. When you will give them something free, build the relationship and then recommend products or services, they are likely to buy from you and will stay loyal to your brand.

3. Opt-in Option

An opt-in option is a perfect way of taking permission and carrying out an effective email marketing campaign. Adding an opt-in form to your email marketing message is the best practice in terms of marketing ethics and effectiveness.

opt-in-option-email

Some organizations even go for a ‘double opt-in’ option i.e. after the receiver of their marketing message firstly enters his/her email address to subscribe to their list, they send a confirmation email which contains a special link which verifies that this visitor did indeed sign up to their mailing list. This way they easily avoid spamming and their customers develop a sense of respect for them.

4. Creating the Message

Once you plan out your campaign objectives and also get permissions of your customers, the next step is to create the actual message that needs to be sent out. There are some points to be remembered while creating your email marketing message:

  • The subject line is the most essential element of email message content. The subject line should always make sense and should standout.
  • Create the content of your message absolutely clear and easily readable.
  • Go for the ‘inverted pyramid model of message construction i.e. start from ‘most important’ information to ‘less important’ one
  • Web readers have very less time and are always in a hurry so keep your message short, to-the-point and ensure its relevance.
  • There are certain essential elements of an email message content i.e. the ‘to’ line and ‘from’ line, the subject line, the offer, the format, the body copy, the message category, message personalization, and targeting.
  • Like the subject line, signature has crucial importance in an email message. Always include a signature at the bottom of your emails, as it is a good way to attract more traffic to your website. This signature should include your personal details, your company details, and an opt-out link.
creating-email
5. Testing the Message

Before sending out the actual campaign in execution, it is better to test its different aspects with trial and error method. Try out different fonts for both content and links, re-positioning images such as logos and buttons and experiment with different emailing patterns (including the greeting and sign off).

Send three different patterns of your email, compare their click-thru stats and see which one works best. This way you will be sending the right mix of content and images that will attract more visitors, and ultimately more sales.

6. Develop and Maintain the Email List

As mentioned earlier, in order for your email marketing campaign to be successful, it is important to be focused on every aspect of execution. Similar is the case with an email list.

You need to develop a proper and well-searched email list for your campaign (probably of the people who are interested or have opted-in for your marketing initiatives).

Also, an email list is not a one-time thing. It needs to be trimmed and maintained according to the circumstances. Longer lists should be broken down into smaller segments, targeting the consumer and personalizing the message. Also, after every three months, shed off the people in your list who do not rear or respond to your messages.

Conclusion

Email marketing is a fully grown and well-used tactic for business promotion via emails. It is cost-effective, easily executed and gives a good impact on your campaigns.

Email marketing does not replace your other marketing activities but compliments them extremely well. A well run and good email marketing campaign can grow your customer pool and add to customer’s loyalty.

Hearing from your brand repeatedly, with good content reminds readers of your business’ value, especially if they take your advice and find it works for them. Although email marketing comes with lower risks and higher profitability, however, this can only be achieved through proper planning and execution tuning into higher success rates for your business.

The post Email Marketing: Tips to Do it Well appeared first on Hongkiat.

15 Tools and Services You Need and Their Cool Features

Posted: 23 Mar 2020 06:15 AM PDT

You’ll have to find that out for yourself, but any of the tools or services in this list could certainly be a game changer for you. This could be especially true if you’ve grown attached to “old timer’s” that have served you well in the past. But you have failed to keep up with the latest web design trends and techniques.

There are many more than those listed here out there. Too many in fact.

You can waste your hours in search of the best tool or service available. You may never be quite sure if what you selected was really the best choice you could make. So, may we suggest you rely on our findings which are firmly grounded in analyses, reviews, and comparisons.

Dig right in, You won’t be disappointed.

1. UXPin

uxpin

UXPin provides designers with a set of advanced prototyping features perfect when designing for all screen sizes. UXPin has also been built for great collaboration. Features like comments worry-free version history or documentation make it possible for everyone on the team to jump into one design and work together in context and in real-time.

Key UXPin features include:

  • Easily accessible Material Design, iOS, and Bootstrap libraries
  • A huge selection of icons, interactive elements, and animated states
  • Vector drawing tools and an ability to combine vector shapes to create icons, illustrations, or other key prototype elements
  • Code components storage that eliminates any need to repetitively redraw patterns
  • Web page or page section HTML importing to UXPin to support and enhance the prototyping effort

In addition to having ready access to these and other features, team members can easily share real-time feedback and any other design-related information with other team members and project stakeholders.

Click on the banner to discover even more about this labor-saving prototyping tool.

2. BeTheme

BeTheme

It takes but a quick review of BeTheme’s 40+ core features to realize the time-saving capabilities they offer. These features range from the huge library of customizable pre-built websites to page building tools and layout generators, and from header builders and shortcode generators to grid options and more.

BeTheme is fast, flexible, and an ideal choice for experienced designers tasked with satisfying large clienteles as well as those building their first website.

Be’s core features include:

  • The 500+ pre-built website library. These pre-built websites address the major website types, 30 industry sectors, and a wide variety of business niches.
  • The popular Muffin Builder page builder
  • A large selection of useful shortcodes in addition to Be’s Shortcode Generator
  • The new Header Builder
  • A cornucopia of font types, color palettes, and special effects options.

BeTheme is responsive and coding skills are not necessary.

Click on the banner to learn more and to browse the library of pre-built websites.

3. Mobirise Website Builder

Mobirise Website Builder

The ability to save time and increase your productivity sometimes necessitates breaking away from using traditional tools, techniques, or certain services. One example, the Mobirise website builder, features a number of capabilities not often found in many of the popular but more traditional website builders.

  • Mobirise is an offline tool you can download and immediately start building your site.
  • Mobirise is completely and totally free for both personal and commercial use. There are no hidden strings attached.
  • Mobirise’s toolkit of design aids includes nearly 300 home page templates and themes and 3000+ website blocks
  • Thanks to Google AMP and Bootstrap 4, your websites will be super-fast and 100% mobile-friendly.
  • The package also includes sliders, tables, forms, tabs, progress bars, calls-to-action, and other goodies.

This website-building tool is definitely worth a closer look. You can do so by clicking on the banner.

4. Dr. Link Check

Dr. Link Check

Dr. Link Check will search your site for broken and malicious links. It will also check for proper URL formatting and server response time.

  • Automatic checks can be scheduled on a daily, weekly, or monthly basis.
  • This service provides via email detailed information on problems or any potential problems encountered.
  • The results can also be exported using PDF or CSV formats.

Let this service identify problems with your site before serious damage is allowed to occur.

5. Uncode — Creative Multiuse WordPress Theme

Uncode

Uncode is an ideal choice for anyone looking for a creative multiuse theme to serve his or her needs. This theme is perfect for building magazine-style, portfolio, or blogging sites, as well as websites for small businesses and entrepreneurs.

  • A powerful frontend editor, an advanced grid system, and adaptive image system
  • 400+ Wireframes Sections
  • WooCommerce and WPML compatibility

Uncode’s user showcase is a must see.

6. LayerSlider

LayerSlider

LayerSlider is a comprehensive multi-purpose animation builder that is used to power millions of sites daily.

  • The package includes a variety of layout options to work with and it’s mobile device friendly.
  • LayerSlider comes with a Popup feature to display important messages such as store offers, newsletter subscriptions or adverts.
  • It also has an easy-to-use drag and drop editor.

Click on the banner to learn about even more features.

7. XStore Multi – Purpose WooCommerce WordPress Theme

XStore

XStore makes e-commerce easily. It’s as simple as that. And, look no further if you’ve been hoping to find a game changer for your e-commerce needs. In addition to the super cool 90+ good-to-go shops, XStore gives you —

  • A single product page builder
  • A page importer
  • Plugins valued at just over $300

Along with other useful, time-saving goodies.

8. Slider Revolution

Slider Revolution

Slider Revolution 6 is more than a slider builder. It’s a website content builder, and a powerhouse one at that. It’s also a potential game changer if your websites are exhibiting a certain sameness you would like to break away from.

  • Use Slider Revolution’s cutting edge designs to create exciting, dynamic solutions to everyday design problems.
  • Create sliders, carousels, and content modules, and even full websites.
  • Features include 2000+ royalty-free media assets for every need.

9. 8b Website Builder

8b Website Builder

Why should you give the 8b website builder a good, close look? Here are three good reasons to do so (and there are more of course).

  • This website builder is new and super easy to work with thanks to its slick, modern UI
  • You can build a website on your desktop, your mobile device, or both
  • 8b is free

Other reasons include fast Google ranking, lightning-fast website performance, and websites that are always 100% mobile-friendly.

10. Stockfresh

Stockfresh

Spending hours looking for a special type of image can be a huge waste of time and having to pay too much for one once you find it is no fun either. With Stockfresh, you can avoid both issues. This stock photo agency —

  • has an inventory of millions of photos and images
  • the inventory is broken down into 30 categories
  • Individual prices are always competitive

Stockfresh promises more good things to come.

11. Goodiewebsite

Goodiewebsite

What Goodiewebsite does best is to connect business owners and web designers with highly competent, experienced web developers. This frontend development platform is an ideal choice for —

  • Small or local business owners desiring to establish an online presence
  • Startups looking for a testing platform for their ideas and concepts
  • Web designers in search of a development partner

Goodiewebsite specializes in small WordPress websites, 1-10 page websites, and simple eCommerce sites.

12. Heroic KB — Knowledge Base Plugin

Heroic KB

Lots of websites have decent FAQ pages, but they tend to be in the minority and “decent” is rarely good enough. FAQ pages are actually somewhat obsolete if you compare them to what a powerful knowledge base can do to boost your business.

The Heroic Knowledge Base plugin —

  • Gives you customers detailed, accurate answers to their questions 24/7
  • Presents you with useful article feedback and actionable analytics

Heroic Knowledge Base integrates with your theme problem free and right out of the box.

13. Rank Math

Rank Math

Tweaking a website to maximize search engine friendliness can be a painstaking and time-consuming task, and occasionally a fruitless one as well. Rank Math is well-positioned to do the heavy SEO lifting for you.

  • Rank Math performs content analysis
  • Provides sitemap and redirect solutions
  • Provides WooCommerce, Automated Image, and Local SEO solutions

Click on the banner to learn more about this extremely useful tool.

14. Movedo Theme

Movedo Theme

Movedo is a premium quality theme that features a number of pleasant surprises. The fact that it’s a clean modern theme that’s easy to work with, responsive, and flexible shouldn’t be a surprise. The following features could be, however:

  • Easy import functionalities
  • A knowledge base with a quick search option
  • Dynamic parallax and special scrolling effects

Quality 24/7 support is there as well.

15. WHATFONTIS

WHATFONTIS

WhatFontis is an extremely cool service you can turn to if you’ve fallen in love with a particular font but don’t have a clue as to its name or where you might gain access to it.

Simply download a sample of the font of interest and let WhatFontis apply its pattern recognition functionality to —

  • Identify the font by name and type
  • Provide close matches if the font cannot be located
  • Offer alternatives if the font’s cost is excessive

We hope you’ve found one or more of the items in our list that will at a minimum make your day, and possible prove to be a real game changer. These 15 tools and services are the best of their types. They will either improve your website-building capabilities and results. They offer something new and exciting you can put into play, or both.

The post 15 Tools and Services You Need and Their Cool Features appeared first on Hongkiat.

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